Beetle at NAB 2007
April 17, 2007
Award-Winning CitiDISK
Maker Provides Fast, Convenient and Compact Device to Maximize Customers'
Analog Equipment – Optimized for Betacam Users
Las Vegas (NAB, Booth #
SU6030), April 17, 2007 – For many who think they have no alternative but to
jettison their professional quality analog video equipment in favor of today's
DV/HDV standards, think again. Shining Technology today announced the Beetle, a
new family of products designed to bridge the analog and digital worlds by
providing a small, fast and convenient solution for converting analog video to
a variety of digital video formats (and vice versa).
For the hundreds of
thousands of high-end analog video equipment users, (e.g., Betacam, 8mm, VHS),
Beetle can be a productive, efficient tool for allowing such users to work with
their video content digitally while assisting them in preserving their analog
investment.
The Beetle DV 1850 is the
lead entry from Shining's new product line. Now in pre-beta, this small, "mount
anywhere" device is designed to offer analog video conversion into
professional quality digital video formats (DV, DVCPRO50 and MPEG-2), and is
equally valuable for exporting edited digital video to an analog videotape
recorder or display.
In addition to video
signals, Beetle also converts the FireWire AV/C control protocols to/from
RS232/422 and controls of other analog devices like cameras and VTRs.
Beetle can be
self-powered via the included battery or can run on AC. Its compact size and
lightweight allow users to mount the Beetle virtually anywhere for ultimate
convenience.
"Even though our
industry is undergoing a massive shift to high-definition technology, we can't
forget that there is still a significant market segment using analog
equipment," said Chris Wang, marketing manager at Shining Technology.
"By bridging the gap to help these users convert their content to digital
formats, rather than losing it altogether, we're making their HD transformation
a bit easier."
Shining also plans to
release a sister Beetle, compatible with other digital video formats (flavors),
such as HD. Future announcements will include additional product information,
features, specifications, pricing and availability.
Shining Technology, www.shining.com