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Media Contact: Matt Roberts
Product Areas CitiDISK™ -- Palm-Sized DV/HDV/HD Disk Recorders Shining Technology offers cost-effective and direct recording from a camcorder’s FireWire (iLink) DV streams to the external, award-winning CitiDISK series (supporting DV, HDV and HD formats) without the help from computers. This unique 10.0 oz. solution saves users valuable time by eliminating the need to recapture the video again before editing, as well as provides high-speed FireWire transfer and high-capacity storage (currently up to 120GB).Upon its introduction to the U.S. market in April 2005, CitiDISK for HDV immediately captured the attention of prestigious trade media and industry associations (following the success of the original, award-winning DV version). At NAB 2005, the largest broadcast and video tradeshow in the U.S. , with an estimated attendance of 104,427 (estimated 1,400 exhibitors), CitiDISK for HDV earned the following recognition:
Beetle™ – Bridging the Analog & Digital Worlds New in 2007 is Shining’s Beetle product line, a new series of devices that simplifies analog-to-digital video conversion. Despite the HD revolution, in which the AV/Media/Broadcast industries are spending billions of dollars to usher in the new generation of HD equipment offering startling quality, hundreds of thousands of legacy analog users still exist – and so does their content. As a “missing link” solution, Beetle bridges the analog-digital divide by offering a fast, simple and efficient mechanism for working with content digitally, without sacrificing analog investments (e.g., expensive, professional-quality Betacams™). Product Highlights The company’s products include the following solutions (PC and Mac compatible):
The company is pursuing distribution opportunities primarily through the following channels: OEM/major integrator (private labeling), technology licensing, major distributors and VARs. Shining has an extensive global distribution network. Please see additional information at www.shining.com. Strategy The company’s primary strategy is to continue product development based on its core strength – a history of R&D and engineering prowess. With a heritage in worldwide technology standards like USB, FireWire and DV/HDV/HD, Shining’s success has, and will continue to be driven by its sharp ability and commitment to move in lockstep with the market’s ever-expanding needs – showing its continued capacity to engineer with a pulse on the industry’s evolution. These capabilities allow the company to move quickly and respond to customer needs. Location and Management Shining Technology is led in the U.S. by Chris Wang, marketing manager, and Victor Cheung, chief financial officer. The company can be reached as follows: 10533 Progress Way, #C. Beetle and CitiDISK are trademarks of Shining Technology, Inc. Betacam is a trademark of Sony Electronics Inc. All other companies, product names and technologies are the trademarks, registered trademarks or other property of their respective owners. Product features, descriptions, specifications and other information are subject to change without notice. |
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